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Table of Contents

Introduction. 

Emerging Market (Identification) 

Waste plastic scenario in India. 

Problem statement 

Solution.

Venture Idea: Conversion of plastic into crude oil 

Plastic Recycling -Possible Business Options. 

Problems and solution to problems. 

Plastic Recycling –Challenge. 

Business Model for Waste Recycling in India. 

Phase I (revenue generation) 

Phase II (Expansion) 

Customer – (Bottom of Pyramid): 

Raw material: 

Production. 

`Batch method production. 

Distribution Channels. 

Marketing. 

Financing. 

Revenue Collection. 

Financial Statements and Break-even calculation. 

Self-Reflection. 

References. 

Appendices. 

Appendix – A: Plastic Recycling -Probable Technologies for conversion to fuel: 

Appendix – B: Year one financial projection. 

Appendix – C: Income Statement for 5 years. 

Appendix – D: Balance Sheet at Start 

Appendix – E: Balance sheet at year-3. 

Appendix – F: Break-Even Analysis. 

 

Introduction

Nowadays, plastic has become a great problem throughout the globe; the main problem of plastic is its age. The plastic has no destruction part except its destruction by burning but the burning of plastic is a very grave and dangerous for the human health as well as for the environment of the Earth. (Kumar et al., 2015). This is the reason behind the growth of the use of non-recycled plastic which has been made primarily from polypropylene and polystyrene. As there is very little profit margin in recycling the plastic, therefore, the recyclers prefer to use plastic waste into landfilling where the plastic waste is never decomposed. The figure below quantifies the global consumption of plastic and its growth in 10 years from 2000.

Emerging Market (Identification)

The waste plastic scenario in India

It is estimated that total amount of plastic which is collected and recycled from all around the country is 9,205 tons per day which is only 60% of total plastic waste whereas the total amount of uncollected and littered plastic is 6,137. (Wath et al., 2010).

The four major cities of the country are the major culprits for generating such waste. New Delhi produces 689.5 tons per day which are followed by Chennai (429.4 tons), Kolkata (425.7 tons) and Mumbai (408.3 tons).

The figures only serve to confirm the common sight of mounds of plastic in industrial, residential and slum areas of Indian cities and town. (Saurabh and Saurabh, n.d.)

Problem statement

Inflation and reduced economic growth are the results of higher oil price. Because of the higher price of oil, the small business owners in India get affected and their income reduces. Oil prices have an indirect effect on the cost of transportation, manufacturing, and heating.  Such an increase in this cost, in turn, affects the prices of a variety of prices as the produces passes these costs to end consumer. The relation between the price of oil and consumption price depends on that importance of oil is for the production of a given type of good or service. Small business owners have to shut some of the business units due to unavailability of funds and costly operations.

Solution

Venture Idea: Conversion of plastic into crude oil

The plastic waste is separated and then is heated in the oxygen-free cylinder to 400 Degree Celsius. (“Envosmart plans European diesel production from waste plastic”, 2006). The gas is produced as a result of a heating process which is separated. This by-product is used as a fuel for the machine itself. The fuel which is produced is distilled and filtered. This process is carried out on the vacuum so neither the poisonous gas is disposed of into the environment nor any other harmful by-products which are dangerous to an environment are produced.  All the produced gasses are reused to fuel the machines. (Güngör et al., 2014)…